Nowadays, the digital trend is very competitive. Because maximum businesses opt for online platforms to spread their reach, not sticking to the website, they need to launch mobile apps to connect a huge user base, as a large number of users use mobile devices and perform their daily activities. But not every business can succeed through mobile devices because of this competitive trend. They need to optimize it. Today I will discuss app store optimization strategies and tools that can help to boost your organic app installs and relevant user base.
Majorly there are two App platforms that the audience use. Google Play and IoS (App Store). Both have different optimization approaches.
Let’s Discuss App Store Optimization Strategic Points
App Icon & Assets
This is one of the most important things that you should optimize. Your App Icon connects with the audience and describes your application. You should choose the color of your App very wisely, it should not be too noisy that will pinch in the user’s eye, also it should be relatable to your product or service theme.
Apart from that App assets like pictures (Screenshots), videos that you can upload related to your application, its functionality. You should describe the process and your screenshots. You can do AB testing as well, using different logos and screenshots among the same audience.
App Name/Title Optimization
This is the first thing that needs to be optimized because this is the utmost thing that users are going to see. Your App name should have your primary keyword that defines your mobile application. But you are supposed to do keyword stuffing in it.
App Subtitle & Short Description
If we talk about both App platform IoS and android then the Apple store has App subtitles that we can optimize with our targeted keywords. In the Android App, we have short descriptions that we can optimize, we should stuff our main keywords in short descriptions that can describe your product or service.
App Long Description
We can write the Application long description where you can describe your App in detail. Like Google play provides us the space of 4000 characters to write your content. You should write your long description very wisely. Because it helps a lot to get your mobile App ranked. You should stuff keywords genuinely at least 5 times. You can stuff some of the keywords in the first or second paragraph and rest you can stuff in the last one.